Monday, October 2

Here are 4 Tested SEO Performance Factors That Give Agencies a Run for Their Money.

Every digital agency is on the lookout for new techniques to boost their clients’ marketing performance.

Although you may prioritize SEO improvements, increase click rates, and decrease bounce rates in your digital marketing strategy, there is a neglected approach that many agencies overlook.

There might be a hidden gem in terms of conversion rates right here.

The first step is to eliminate concealed obstructions on your site.

Examine your website for potential breaches >>

Learn about accessibility and how you can improve your clients’ experience.

What is the untapped potential of your marketing strategy?

The untapped potential of web accessibility as a powerful element of broader marketing strategies is one that can significantly improve performance and engagement.

It’s highly probable that your competitors have not integrated this into their web strategy, giving you an immediate advantage by implementing it.

Can you explain the concept of web accessibility and whether or not your website is usable?

What is the influence of this on marketing?

Your clients will naturally benefit from your efforts to make their websites easier to understand, navigate, read, and crawl.

Expanding the user base on your client site can significantly improve its reach and accessibility, ensuring a positive user experience for all.

By enhancing the web experience to cater to the needs of all users, including those with disabilities, you can create a more inclusive and user-friendly experience for everyone.

By enhancing the web experience to suit individual needs, particularly those with disabilities, you can naturally create a user-friendly environment. This also leads to improved navigation and an optimized on-site link structure.

Are any of these sounds familiar?

SEO and Core Web Vitals (CWV) are recognized as contributing factors in ranking signals.

The use of web accessibility can revolutionize your value proposition and enhance client outcomes. Not only does it promote digital parity, but it also generates tangible marketing results.

Enhancing website accessibility can enhance web performance in 4 ways.

The DNA of your agency’s marketing performance is influenced by its accessibility to the web.

Consider them as two sides of the same coin, or even like a kindred spirit in the world of websites.

The following four components are frequently used to improve performance when embedding accessibility into your client sites.

The addition of Alt text can enhance search visibility.

Accessible websites are a source of excitement for search engines.

Your clients’ websites enable them to communicate their preferences to search engines.

Having images that are properly labeled enhances both accessibility and searchability for an image. Alt text is essential to convey information in images and illustrations to ensure people using assistive technology can understand the content as much as possible.

How can one produce high-impact alt text effectively?

Your clients’ websites will be more prominent on top of search engine results pages (SERPs) thanks to your efforts.

Identify which images are informative, decorative, functional, or complex. Pick the relevant information from the appropriate text and include emotional implications. Filter out decorative images that lack meaningful context to avoid making flat-out statements. Use functional images instead of non-functional ones.

The Easy Way

The manual labor involved in rewriting descriptions for hundreds or thousands of images on your website is time-consuming. Users can use UserWay’s AI-powered Accessibility Widget to generate alt text automatically, saving time and money.

Best Practices for Alt Text Understanding

In order to ensure that your clients’ content is optimized and indexed by search engines, it is crucial to provide them with all the necessary information in their alt text:

It is important to ensure that alternative text is of a shorter length, with spaces and minimal space. This also means that the quality of the information provided should not exceed 125 characters.

Creating Headers that are clear and concise can aid in improving rankings and conveying important content.

Clear heading structures that are arranged in the correct order benefit both screen readers and search engine bots.

Your agency’s ranking could be enhanced, which could help it stand out from competitors.

What are the best practices for writing keywords in a header?

By adopting a superior strategy for keywords and headers, you can enhance your clients’ long-term SEO performance on search engines like SERPs. This will assist website visitors in finding the information they are looking for.

Emphasize the importance of utilizing primary and secondary keywords to ensure search engine optimization and accessibility on your clients’ webpages. This means arranging your headers in a hierarchy that ensures navigation is simple and efficient for screen readers. Tip: No skipping from H1 to H2 here; follow our guidelines and avoid skidding around so that headings don’t appear out of place.

To make your site more accessible for all visitors, it is important to scan for accessibility issues and improve its UI/UX.

The user experience, which is a crucial ranking factor, is directly linked to accessibility.

It’s crucial to recognize that accessibility is not just a positive attribute for online visitors, as 88% of them will never return after experiencing one bad site experience. Explore how fixing accessibility issues can improve website performance.

How accessible are the websites of your clients, particularly for people with disabilities?

Are you striving to provide an intuitive browsing experience to all users?

Best Practices for UI/UX Design and Implementation.

From hiring certified testers with assistive technology to testing your site, to using tools that automatically check your accessibility score, these best practices are in place.

Employ certified testers to generate genuine use cases using assistive technology, such as eye trackers, various brands of screen reader, or braille readers. Ensure that manual testing is conducted regularly, at least once or twice a year, to maintain your high standards of usability as your content changes. Automate manual test with real-time automated scanning of web pages that can work in the background, and notify you of any changes in usable.

The Easy Way

Reliable digital accessibility platforms, such as UserWay, offer automated accessibility scanning, monitoring, and alerting, as well as IAAP-certified auditors who conduct comprehensive website audits. For more information on accessibility audit services, click here.

Step 4 is all about naturally improving conversions.

Solid conversion rates are the most powerful.

The most accurate way to gauge a campaign’s impact is by utilizing them to convert interest into measurable outcomes.

A case study illustrates how businesses can enhance accessibility on their client websites and achieve better conversion rates.

Natural Intelligence’s UserWay Optimization Case Resulted in Higher Conversions.

Natural Intelligence, the brainchild of eponymous companies such as and, has made it their mission to simplify your decision-making process by influencing 50 million consumer choices annually on their websites worldwide since 2009.

The Test:

Despite having a team of 60 individuals dedicated to creating exceptional consumer experiences, they encountered obstacles in making their websites accessible to everyone. They attempted to find ambiguity and performance issues, but it was like searching for elusive answers.

The Answer:

Natural Intelligence’s accessibility and compliance goals were made possible by the introduction of an AI-powered Widget from UserWay. The data is impressive and shows that this partnership had a significant impact on Natural intelligence, with more than 200 million users signing up within months.

The number of clicks has gone up by 1.0%.

The number has gone up by 1.0%, while the rate of bounce has decreased by 0.5%.

The cost of acquiring new products has decreased by 0.5%, but the earnings per click have increased by 2.4%.

A 2.4% rise in revenue, with a 3.5% increase in the per Visitor income.

The correlation between web accessibility and conversion rates is not only coincidental but also significant.

The client sites of Natural Intelligence are now more inclusive, engaging with a greater number of users and earning credibility points.

Is accessibility a crucial aspect of your digital strategy when it comes to increasing conversions and revenue?

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