The rebranding of Air India was unveiled on August 10, along with a new aircraft livery. The company’s new brand identity and design showcase contrasting colors and patterns, including deep red, aubergine, and gold highlights.
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Air India is set to rebrand its service with the addition of an entire long-haul fleet by 2026, along with a phased launch of the new website, mobile app, loyalty program, and renovated interiors.
The Chairman of Air India Rebranding Live, N Chandrasekaran Tata Sons, stated that they have placed a significant aircraft order. He added that it will take some time for the news planes to arrive, and that the company is refurbishing the current fleet to bring it up to date.
Air India is embarking on a 5-year transformation plan under the Vihaan.AI, with aims to become ‘a world-class airline’ Restoring grounded planes are part of the first phase of this transformation roadmap, which was recently completed and involves bringing back many essential services such as flight operations and training. It also emphasizes the rapid improvement of technology and strengthening of customer care initiatives.
Air India’s rebranding and new aircraft design are being presented in the live coverage.
The rebranding of Air India has resulted in the airline investing in new lounges at JFK airports in Delhi and New York. This follows the announcement of an expansion of the global lounge network, which will provide 100% lounge access to premium customers across all destinations on its international route network.
The Air India Rebranding Live is accompanied by new customer-centric announcements on their website and mobile app, as well as a significantly enhanced web experience with innovative digital tools and features. Additionally, the airline will launch ‘open all hours daily’ customer contact centers in nine Indian and foreign languages before the end of this year, along with redesigned loyalty programs in early 2024.
Air India’s fleet transformation has commenced with the leasing and acquisition of 20 widebody planes, followed by a $400 million program to completely refurbish the interiors of its legacy fleet of 43 widebodied aircraft. This includes brand-new seats in every cabin, new inflight entertainment systems, and new long-haul Wi-Fi internet connectivity, with an upgrade to 33% by March 2024.
The CEO of Air India, Wilson, stated that the airline is currently undergoing a complete transformation to redefine its purpose as the leading airline in the Indian aviation industry.
Air India’s rebranding campaign, known as ‘The Vista’, introduces an innovative new logo symbol that incorporates the Indian window shape and a gold window frame.
Campbell Wilson, CEO and MD of Air India, believes that the new brand identity is a reflection of India’s commitment to excellence.
Airbus and Boeing have agreed to acquire 470 aircraft from Air India and other companies at a cost of US$70 billion, with deliveries set to begin in November this year.
The Maharaja Mascot’s legacy lives on, as confirmed by Air India CEO Campbell Wilson.
The new logo of Air India is a blend of the airline’s old and new offerings, with hints of deep red, gold, and aubergine hues, as well as contrasting chakra patterns. Additionally, the font is designed to exude upscale, warm, confident qualities, which are now more easily identifiable.
The Air India Rebranding Live will feature the arrival of Airbus A350 in December, and from 2023 onwards, passengers can observe the new logo while traveling.
Share Via: CEO Campbell Wilson discusses the rebranding of Air India as it undergoes a complete transformation.
The rebranding of Air India incorporates the airline’s signature patterns and culture, with each element being inspired by the brand.
A flag-bearer from a soaring nation is unveiled at the Air India Rebranding Live event, with Tata Sons Chairman N Chandrasekaran stating that the new logo represents the airline’s bold and daring plans for its future.
The Air India Rebranding Live: Keynote address by N Chandra, CEO of Tata Steel Corporation, Inc. For the past year, we have assembled a strong team and are prioritizing the improvement of Human Resource via Vias in various key areas such as technology, fleet, maintenance, ground handling, operations, etc.
N Chandrasekaran, the CEO of Air India, stated that the new logo’s golden halo signifies the unbounded possibilities that are available to us. He also acknowledged the need for Air india to remain ahead of its competitors and provide an exceptional customer experience through innovative technology.
Share Via Rail: N Chandrasekaran delivers a keynote address on the Air India Rebranding Live, emphasizing the importance of making Air Canada renowned and iconic as ‘a world-class and globally recognized airline’.
Share Via: Air India Rebranding Live: Tata’s N Chandrasekaran unveils new brand identity with red and purple colours in new logo.
Air India’s rebranding efforts may include a merger with AirIndia, as Vistara is set to merge with the Tata Group.
Air India’s rebranding event is underway and will commence in New Delhi, with details on cabin interiors, compensation for pilots/cabin crew, and other relevant details to be announced. Share Via Digital Business Center.
The Rebranding of Air India was highlighted on Share Via Rail in New Delhi by N Chandrasekaran, the Chairman and CEO of Tata Sons.
Share Via: Air India’s rebranding initiative will include several new services, as announced by CEO Campbell Wilson earlier this week.
The Konark Chakra logo will be replaced with a new one during the Air India Rebranding, as per FE.
Air India is set to unveil new compensation packages for pilots and cabin crew, as part of the Air Indian Rebranding. Media reports also indicate that a new rostering system will be introduced soon, which will enhance transparency, fairness, equity, roster stability, protection against golden eggs, five-day off days, and reduce fatigue.
The Maharaja mascot, which has a unique striped nose, oversized headgear, and girthy hair, will be present in the premium classes of Air India and airport lounges during its Rebranding campaign.
The rebranding of Air India, which is supported by Tata, will take place on August 10th.